This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase on HairFiller.

PERSONAL INFORMATION When you visit the site, we automatically collect certain information about your device, including information about your browser, IP address, time zone, and some of the cookies installed on your device. As you browse the site, we also collect information about the individual web pages or products you view, which websites or search terms referred you to the site, and information about how you interact with the site. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:

• "Cookies" are data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
• "Log files" track actions occurring on the site and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
• "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the site.

When you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

When we refer to "personal information" in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION? We use the Order Information we collect to generally fulfill any orders placed through the site (including processing your payment information, arranging delivery, and providing you with invoices and/or order confirmations). In addition, we use this Order Information to:

• Communicate with you.
• Screen our orders for potential risk or fraud.
• Provide you with information or advertisements relating to our products or services in accordance with the preferences you have shared with us.

We use the Device Information we collect to screen for potential risks and fraud (in particular your IP address) and more generally to improve and optimize our site (for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).

DO WE SHARE YOUR PERSONAL INFORMATION? We share your personal information with third parties to help us use your information as described above. For example, we use Shopify to power our online store – you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the site – you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena or other legal request for information, or to protect our rights.

BEHAVIORAL ADVERTISING As described above, we use your personal information to deliver targeted ads or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads